Cultural imperialism is the influence of a dominant culture over another, often leading to the imposition of values and practices. It manifests through media, language, and education, and can result in cultural homogenization. Historical examples include colonialism, with resistance through cultural preservation. The concept is debated, with concerns over cultural diversity and the spread of a homogenized global culture.
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Cultural imperialism is the extension of a more powerful culture's influence over a less dominant one, often leading to the imposition of its values, practices, and ideologies
Adoption of dominant language
One manifestation of cultural imperialism is the adoption of a dominant language by the subordinate culture
Global dissemination of political and economic systems
Another manifestation is the global spread of certain political and economic systems
The concept of cultural imperialism has been recognized since the 1960s and gained prominence in the 1970s
Cultural imperialism often seeks to normalize the symbols and practices of the dominant culture within the occupied or influenced community
Preservation of indigenous cultures
One form of resistance to cultural imperialism is the preservation of indigenous cultures, languages, and traditions
Promotion of cultural diversity and hybridity
Another form of resistance is the promotion of cultural diversity and hybridity
Herbert Schiller characterized cultural imperialism as the power of a dominant culture to propagate its lifestyle and values globally without reciprocal influence
These theories examine cultural imperialism as a continuation of Western colonialism's cultural legacy, perpetuating influence through various forms of cultural hegemony
Cultural imperialism remains a contentious concept, with ongoing debates about its definition and consequences
Threat to cultural diversity
Some view cultural imperialism as a threat to cultural diversity
Potential source of cultural enrichment
Others see it as a potential source of cultural enrichment
Banal imperialism refers to the subtle integration of dominant culture's values into the everyday life of the recipient society, often without overt resistance
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The spread of influence can happen through media, ______, education, and economic methods.
language
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Sometimes, cultural imperialism is intentional, through ______ or military force, but often it's indirect, via popular culture.
policies
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This phenomenon can lead to a disproportionate cultural exchange, benefiting the ______ culture over the less powerful one.
dominant
