Observational research is a qualitative method used to study subjects in their natural environment, capturing genuine behaviors and interactions. It's crucial in market research for gaining insights into consumer behavior, identifying usage patterns, and informing product development. Various observational techniques include naturalistic, controlled, participant, non-participant, structured, unstructured, overt, and covert observations. This method's benefits include authentic data collection and minimized biases, though it has limitations like the inability to infer internal states and potential observer bias.
see more1
5
Want to create maps from your material?
Enter text, upload a photo, or audio to Algor. In a few seconds, Algorino will transform it into a conceptual map, summary, and much more!
Try Algor
Click on each Card to learn more about the topic
1
The aim of observational research is to obtain true insights into ______ and ______ of individuals or groups in their real context.
Click to check the answer
2
Direct observation definition
Click to check the answer
3
Indirect observation definition
Click to check the answer
4
Data types in observational research
Click to check the answer
5
______ research is essential in market research for understanding consumer behavior through direct observation.
Click to check the answer
6
To enhance store layout and product positioning, a company might study the way shoppers ______ with store displays.
Click to check the answer
7
Naturalistic vs. Controlled Observation
Click to check the answer
8
Participant vs. Non-Participant Observation
Click to check the answer
9
Structured vs. Unstructured Observation
Click to check the answer
10
Observational research captures ______ behavior, revealing insights that could be overlooked or changed when participants ______ themselves.
Click to check the answer
11
The method avoids the impact of the researcher's presence but cannot deduce participants' ______ states or ______.
Click to check the answer
12
Defining Research Objectives
Click to check the answer
13
Observational Methods Selection
Click to check the answer
14
Ethical Considerations in Observational Research
Click to check the answer
15
The ______ effect, discovered by Rosenthal and Jacobson, showcases the influence of observational research in ______ settings.
Click to check the answer
16
Spectrum of techniques in observational research
Click to check the answer
17
Advantages of observational research
Click to check the answer
18
Challenges of observational research
Click to check the answer
Psychology
Interviews as a Qualitative Research Tool
View documentPsychology
Neuromarketing: Understanding Consumer Behavior through Neuroscience and Psychology
View documentPsychology
Understanding and Combating Violence
View documentPsychology
Gambling Addiction in Spain
View document