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The Theory of Reasoned Action, formulated by Fishbein and Ajzen, explores the link between attitudes, intentions, and behaviors. It highlights how personal beliefs and social pressures shape behavioral intentions, influencing actions like health behavior changes. The theory's evolution into the Theory of Planned Behaviour, which considers perceived behavioral control, is also discussed, offering insights into decision-making processes.
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The Theory of Reasoned Action is a psychological framework that explains the relationship between attitudes, intentions, and behaviors
Attitudes
Attitudes are shaped by an individual's beliefs and evaluations of the outcomes of a behavior
Subjective Norms
Subjective norms are influenced by social pressures and the individual's motivation to conform to expectations
The Theory of Reasoned Action has been effectively applied to predict and understand health behaviors, such as smoking cessation and dietary practices
The theory has been criticized for not considering emotions and non-cognitive factors in behavior and for its limited applicability to habitual or impulsive actions
Theory of Planned Behaviour
The Theory of Planned Behaviour, developed by Icek Ajzen, expands on the Theory of Reasoned Action by including the concept of perceived behavioral control
Perceived Behavioral Control
Perceived behavioral control encompasses an individual's confidence and actual control over a behavior, influenced by internal and external factors
An individual's attitude towards a behavior, shaped by their beliefs and evaluations, is a significant predictor of their behavioral intention
Subjective norms, influenced by social pressures and normative beliefs, can significantly impact an individual's behavioral intention and subsequent behavior
The Theory of Reasoned Action has been applied to understand behaviors such as alcohol use and dietary habits, where attitudes and subjective norms play a crucial role
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According to the theory, an individual's ______ toward a behavior and the ______ norms are key determinants of their behavioral ______.
attitude
subjective
intention
01
Attitudes in TRA: Constituents
Beliefs about behavior consequences and appraisal of these as positive or negative.
02
Subjective Norms: Definition
Perceived social pressure from important referents like friends and family.
