Impression Management in business is a strategic approach to influence perceptions and establish a positive image. Originating from sociologist Erving Goffman's work, it's used in branding, leadership, and team dynamics to foster trust and success. Techniques include defensive and assertive strategies, with best practices emphasizing competence, consistency, and ethical standards.
Show More
Individuals or organizations aim to control perceptions through conscious effort
Concept originated from sociologist Erving Goffman's studies
Social interactions are compared to a theatrical performance
Essential for managing relationships and leadership in the business world
Instrumental in establishing a positive organizational culture and crafting a public image
Demonstrated through initiatives like CSR to align with company values and objectives
Used to safeguard one's existing image, such as making excuses or showing contrition
Actively work to build a positive image, such as self-promotion and flattery
Demonstrating competence, consistency, and adapting to changing circumstances are crucial for effective Impression Management
Plays a role in fostering a professional atmosphere and encouraging ethical conduct
Builds trust and respect among colleagues, contributing to a positive workplace culture
Pivotal in promoting innovation within the organization
00
The term, coined by ______ ______, likens social exchanges to a stage play.
Erving
Goffman
01
Role of CSR in Impression Management
CSR initiatives help businesses demonstrate ethical responsibility, enhancing corporate image and stakeholder perception.
02
Impact of Advertising on Corporate Reputation
Strategic advertising campaigns are used to build reliability and positive recognition, influencing stakeholder trust and company success.
