Definition of E-commerce

E-commerce is the electronic exchange of goods and services over the internet, spanning B2C, B2B, C2B, and C2C models. It offers convenience and a global reach for businesses and consumers, but also faces challenges such as delivery logistics and security concerns. The sector is evolving with technology, especially post-COVID-19, shaping the future of online transactions and the global economy.

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Exploring the Fundamentals of E-commerce

E-commerce, or electronic commerce, is the activity of electronically buying or selling products on online services or over the Internet. It encompasses a variety of transactions, including the exchange of goods, services, and information. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. The growth of e-commerce has been propelled by the development of the internet and changes in consumer behavior, with a significant increase in online shopping over recent years.
Modern black laptop with colorful shopping interface on screen, silver wireless mouse, blue-cased smartphone, and white potted plant on wooden desk, with muted-tone shopping bags in background.

The Main Models of E-commerce

E-commerce is primarily divided into four models based on the transaction participants: Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Business (C2B), and Consumer-to-Consumer (C2C). B2C e-commerce involves retail transactions with individual shoppers, epitomized by online retailers like Amazon. B2B e-commerce refers to the digital exchange of goods and services between businesses. C2B e-commerce is where individuals sell goods or services to businesses, which is common in freelance services and influencer marketing. C2C e-commerce, also known as peer-to-peer (P2P), enables individuals to sell to each other, often facilitated by third-party platforms like eBay.

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1

The expansion of ______ has been driven by advancements in ______ technology and shifts in how consumers shop, leading to more online transactions.

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e-commerce internet

2

B2C e-commerce characteristics

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Retail transactions with individual shoppers, exemplified by Amazon.

3

B2B e-commerce definition

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Digital exchange of goods and services between businesses.

4

Difference between C2B and C2C e-commerce

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C2B involves individuals selling to businesses, while C2C involves individuals selling to each other.

5

For businesses, e-commerce reduces ______ to entry and allows access to a ______ customer base.

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barriers global

6

E-commerce delivery logistics issue

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Longer delivery times, risk of goods damaged in transit compared to physical stores.

7

E-commerce security concerns

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Need to protect against fraud, cyber-attacks due to online transaction vulnerability.

8

Absence of tactile experience in e-commerce

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Customers can't inspect or try products before purchase, leading to potential dissatisfaction and returns.

9

The ______ has significantly hastened the move to online shopping, affecting consumer and business behaviors.

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COVID-19 pandemic

10

E-commerce definition

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Exchange of goods/services via electronic means.

11

E-commerce models

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Includes B2C, B2B, C2B, C2C, serving different markets.

12

E-commerce challenges

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Issues with delivery times, security, customer service.

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