Prosocial Behavior

Prosocial behavior involves voluntary actions aimed at benefiting others, driven by empathy or moral obligation. Different from altruism, it includes cooperative actions and can be influenced by social context, personal characteristics, and the bystander effect. Understanding these factors can help foster a more supportive society.

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Exploring the Nature of Prosocial Behavior

Prosocial behavior is a term that refers to voluntary actions intended to benefit others. This concept, first systematically studied by social psychologists in the late 20th century, includes a variety of supportive behaviors such as comforting someone in distress, volunteering within the community, and making charitable contributions. These behaviors are often motivated by empathy—the ability to understand and share the feelings of another—or by a moral obligation to act for the welfare of others. Prosocial behavior can take different forms, including cooperation, where the action benefits both the actor and the recipient, and pure altruism, where the actor receives no obvious benefit and acts solely for the good of the recipient.
Child in red jacket collects paper from the lawn with brown dog on a leash, elderly man on bench observes, blue sky with clouds.

Differentiating Prosocial Behavior from Altruism

Prosocial behavior is a broad category that includes altruism, but the two are not synonymous. Altruism specifically refers to selfless concern for the well-being of others, often at a cost to oneself. For instance, donating blood to an unknown recipient is an altruistic act, as the donor gains no direct benefit. On the other hand, prosocial behavior such as collaboration on a team project is mutually beneficial and therefore not purely altruistic. Recognizing the distinction between these concepts is essential for understanding the various motivations that drive individuals to engage in prosocial actions and the effects these actions have on social relationships.

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1

Empathy, the capacity to ______ and share someone else's emotions, often drives people to engage in ______ behavior, which includes acts like volunteering and donating.

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understand prosocial

2

Definition of prosocial behavior

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Prosocial behavior: any action intended to help or benefit others, including altruism, cooperation, and other social actions.

3

Example of altruistic act

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Altruistic act example: donating blood to an unknown recipient, with no direct benefit to the donor.

4

Prosocial behavior vs. mutual benefit

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Prosocial behavior can be mutually beneficial, unlike pure altruism; example includes collaboration on a team project.

5

According to ______ and ______ (______), the innate need for ______ drives people to engage in actions that benefit others.

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Baumeister Leary 1995 belonging

6

Diffusion of responsibility in bystander effect

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Reduction in personal accountability when others are present, assuming someone else will act.

7

Impact of group size on helping behavior

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Greater number of bystanders leads to lower likelihood of individual intervention.

8

Importance of case analysis in psychology

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Kitty Genovese's case shows need for scrutinizing real-world events to understand psychological phenomena.

9

In ______ situations, the choice to perform prosocial actions is greatly affected by the ______ ______.

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emergency social context

10

The phenomenon where the presence of others reduces the chance of a person ______ is known as the ______ of ______.

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intervening diffusion responsibility

11

Impact of skills/expertise on prosocial behavior

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Individuals with relevant skills, like medical training, are more likely to assist in emergencies.

12

Effect of perceived similarity on helping behavior

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Greater perceived similarity or shared identity with a victim increases empathy and likelihood to help.

13

Role of personality traits in prosocial actions

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Traits like high empathy, advanced moral reasoning, and belief in a just world promote prosocial behavior.

14

In ______, Piliavin and colleagues conducted an experiment on a subway to understand how the appearance of a victim affects ______ ______.

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1969 bystander intervention

15

Prosocial behavior components

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Includes cooperative and altruistic actions.

16

Influences on prosocial behavior

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Shaped by social context and individual traits.

17

Bystander effect impact

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Presence of others may decrease personal responsibility, reducing intervention likelihood.

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