Market analysis in marketing management is crucial for understanding competitive dynamics and industry trends. It involves calculating market share, assessing market size, tracking market and sales growth, and understanding market capitalisation for investment purposes. Analytical tools like correlation and extrapolation are used to interpret market data, while confidence levels in market research ensure data reliability for strategic decisions.
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Market analysis provides insights into the competitive environment and industry trends
Market Share
Market share is a critical indicator of a company's market presence and is calculated by dividing a company's sales by the total sales of the industry
Market Size
Market size is the total revenue generated by all sales of a particular product or service within a market during a specific period
Market Growth Rate
Market growth measures the increase or decrease in market size over a period, reflecting the market's overall health
Sales Growth
Sales growth focuses on a company's sales increase over time
Market capitalisation represents the total value of a publicly traded company's outstanding shares
Correlation
Correlation assesses the relationship between two variables, which can be positive, negative, or nonexistent
Extrapolation
Extrapolation predicts future trends based on historical data
Confidence levels express the probability that the results from a sample are reflective of the entire population
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In marketing management, ______ analysis is vital for understanding the competitive landscape and industry movements.
Market
01
Market Share Calculation Formula
Company Sales / Total Industry Sales * 100
02
Market Share Significance
Indicates competitive strength, market influence
