Exploring the role of retailers in marketing, this overview highlights their strategies for attracting and retaining customers. Retailers act as the bridge between manufacturers and consumers, completing the distribution chain. They employ market segmentation, product curation, competitive pricing, and strategic store placement to enhance the shopping experience and establish a unique market position. Retail marketing also includes in-store, out-store, and digital methods to engage with customers and drive sales.
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Retail marketing activities
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2
Purpose of retail marketing efforts
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3
End goal of retailer's service
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4
The goal of ______ marketing is to motivate customers to buy products in their stores.
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5
The effectiveness of ______ marketing is determined by the customer's belief that the retailer has fulfilled their ______ promises.
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6
Market Segmentation Importance
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Differentiation and Positioning in Retail
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8
Competitive Pricing Strategy
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9
In the retail marketing mix, the ______ strategy is about assembling a collection of products that appeal to the desired customer base.
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10
The ______ strategy in retail marketing can shape shopper behavior, with approaches like competitive pricing or a consistent low price policy.
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11
Direct Interaction in Retail Marketing
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Strategic Product Presentation
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13
Customer Relationship Building
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14
______ marketing uses the physical store environment for promotions, while ______ marketing includes methods like direct mail and media ads.
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