;
Feedback
What do you think about us?
Your name
Your email
Message
Exploring the intricacies of market demand, this content delves into how customer needs—physical, social, and emotional—shape purchasing behavior. It discusses the importance of customer expectations, convenience, and the impact of emotional marketing on consumer decisions. Product design's role in safety and user experience, along with consumer behavior analysis, are also highlighted to provide insights into effectively meeting customer needs.
Show More
Customer needs for survival and well-being, such as food, shelter, and safety
Desire for Relationships
Customer needs for social connections and community
Desire for Social Standing
Customer needs for status and recognition
Customer needs for psychological well-being and emotional expression
Customer expectations that guide purchasing behavior and shape perceived value
The need for businesses to accurately gauge and manage customer expectations to improve satisfaction and foster brand loyalty
The importance of convenience in consumer decision-making and the preference for products that save time and streamline tasks
The value of providing control and options for a tailored consumer experience and the ability to adapt products to personal preferences
The use of emotionally charged advertising to influence consumer behavior and fulfill the emotional need to contribute to a meaningful cause
Enhancing User Experience
The importance of thoughtful product design to enhance user experience and safety
Anticipating User Scenarios
The need for companies to anticipate various user scenarios in product design to ensure safety and provide additional benefits
00
Difference between needs and wants
Needs are basic human requirements; wants are needs shaped by culture and personal preference.
01
Role of purchasing power in demand
Purchasing power enables wants to become demand, indicating ability to buy goods/services.
02
Market response to consumer demand
Market offers goods/services in response to the consumer's willingness and ability to purchase.
