Informational Social Influence

Informational social influence is a psychological phenomenon where individuals conform to others' behavior in ambiguous situations to make correct decisions. It's seen in everyday life, from educational settings to professional environments, and is crucial for understanding group dynamics and social norms. Muzafer Sherif's 1935 autokinetic effect experiment provides empirical insights into this process, despite critiques.

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Exploring the Concept of Informational Social Influence

Informational social influence is a key concept in social psychology, describing the process by which individuals conform to the behavior of others when they are uncertain about the correct response or behavior. This phenomenon is particularly prevalent in ambiguous situations where the appropriate course of action is unclear. People often rely on the collective knowledge of those around them, assuming that the majority or the actions of others are indicative of the correct path. Understanding informational social influence is crucial for comprehending how individuals adapt their beliefs and actions to coincide with group norms, especially in novel or unclear contexts.
Group of people sitting in a semicircle observe a glass container with white balls, in a naturally lit and simply furnished room.

The Dynamics of Conformity

Conformity refers to the act of adjusting one's beliefs or behaviors to align with those of a group. This social behavior is motivated by the discomfort of being at odds with others and the desire to adhere to what is perceived as the group consensus. Conformity can take various forms, including overt agreement with the opinions of others or subtle behavioral mimicry. It serves as a strategy for managing uncertainty and is a fundamental element of human social interaction, extensively explored within the field of social psychology.

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1

In situations lacking clarity, individuals may look to the group's ______ knowledge, assuming it reflects the ______ path.

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collective correct

2

Definition of Conformity

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Adjusting beliefs/behaviors to group norms.

3

Forms of Conformity

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Includes overt agreement and behavioral mimicry.

4

Conformity's Role in Social Interaction

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Manages uncertainty, essential for social cohesion.

5

In ______'s 1935 experiment, the development of group norms and the impact of ______ social influence were studied.

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Muzafer Sherif informational

6

The ______ effect, an optical illusion of a stationary light seeming to move in the dark, was utilized in Sherif's study to observe ______ convergence.

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autokinetic estimate

7

Motivation for informational social influence

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Desire to make accurate judgments due to lack of knowledge.

8

Motivation for normative social influence

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Desire for social acceptance, conforming to group expectations.

9

Sherif's study focus

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Examined social influence and conformity, distinguishing informational vs. normative.

10

Sherif's experiment has been criticized for using ______ group sizes, which may not mirror larger social group dynamics.

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small

11

Definition of informational social influence

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Influence from observing others to learn how to act in ambiguous situations.

12

Informational social influence in educational settings

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Students look to peers for cues when unsure of answers.

13

Informational social influence in professional environments

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Employees may mimic coworkers, even if it involves unsafe practices.

14

______ social influence is a type of conformity that arises from the desire to make correct choices when clear information is lacking.

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Informational

15

Sherif's experiment in ______ offered significant empirical evidence about how individuals seek group consensus when uncertain.

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1935

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