Exploring the nature of attitudes and their influence on behavior, this content delves into how experiences and learning shape our likes and dislikes. It examines the functional roles of attitudes, the complex interplay between attitudes and behavior, and the impact of persuasion and social norms. Cognitive dissonance and the pursuit of consistency, along with the adaptation to social roles, are also discussed, providing insights into the psychological underpinnings of our actions.
Show More
Attitudes are psychological constructs representing an individual's degree of like or dislike for an entity
Experience and Learning
Attitudes are formed through experience and learning and are influenced by a variety of factors, including beliefs, emotions, and past behaviors
Dynamic Nature
Attitudes are dynamic and can change with new information or persuasive communication
Functions
Attitudes serve multiple functions in our lives, including providing a framework for understanding the world, protecting self-esteem, expressing values, and facilitating social relationships
Factors Influencing Relationship
The strength and accessibility of the attitude, social norms, and direct experience with the attitude object can influence the relationship between attitudes and behavior
Conflict between Attitudes and Social Norms
When there is a conflict between personal attitudes and social norms, individuals may act contrary to their attitudes to conform to social expectations
Persuasive Communication
Attitude change can be achieved through persuasive communication, which operates via two primary routes: the central route and the peripheral route
Cognitive Dissonance Theory
Cognitive dissonance theory posits that individuals strive for internal consistency between their attitudes and behaviors, and can reduce discomfort by changing behavior, attitude, or rationalizing the inconsistency
Behavior refers to the actions or reactions of an individual in response to internal or external stimuli
Attitudes
Attitudes can influence behavior, but the relationship is not always straightforward
Social Roles
Social roles come with expectations that can influence both attitudes and behaviors
Empirical research has contributed to our understanding of the complex relationship between attitudes and behaviors
00
Although ______ can forecast how a person might act, the link between them and actual behavior isn't always direct.
attitudes
01
Knowledge Function of Attitudes
Organizes new info based on existing beliefs.
02
Ego-Defensive Function of Attitudes
Protects self-esteem, justifies socially questionable actions.
