Perception and Expectations

Exploring the concept of perceptual sets, this content delves into how our expectations, emotions, and cultural norms influence perception. The Bruner and Minturn study is examined, demonstrating how priming affects our interpretation of sensory information and the recognition of ambiguous stimuli. The research's methodology, results, and critical evaluation are discussed, highlighting the role of cognitive biases in shaping our perceptual experiences.

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The Concept of Perceptual Sets

Perception is the cognitive process through which we interpret and understand our sensory experiences. It is subject to the influence of various factors, including our prior knowledge, expectations, emotions, and cultural norms. These factors can lead to the formation of perceptual sets, which are mental predispositions to perceive one aspect of a stimulus and ignore others. For instance, a person's thirst may heighten their awareness of drink-related stimuli, such as advertisements for beverages or the sight of a water fountain. Perceptual sets serve an adaptive function by filtering sensory information, thereby reducing cognitive load and streamlining the perceptual process.
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The Role of Expectations in Shaping Perception

Expectations significantly influence our perceptual sets, often altering our interpretation of sensory input. The Bruner and Minturn study is a classic example of research into this phenomenon. The study explored how priming, a process by which exposure to one stimulus influences the response to a subsequent stimulus, can affect perception. For example, individuals exposed to a fast-food advertisement may later be more likely to remember words associated with eating and food. This demonstrates that priming can set up expectations that shape our perceptual experiences.

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1

Definition of Perception

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Cognitive process of interpreting sensory experiences.

2

Influences on Perception

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Prior knowledge, expectations, emotions, cultural norms shape perception.

3

Function of Perceptual Sets

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Filter sensory info to reduce cognitive load, streamline perception.

4

The concept of ______, where initial exposure to a stimulus affects perception of a later one, is exemplified by the likelihood of recalling food-related words after seeing a ______ commercial.

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priming fast-food

5

Study participants' composition

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24 US college students

6

Ambiguous figure interpretation

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Could be seen as letter 'B' or number '13'

7

Study's concealed purpose

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Participants unaware, believed in simple recognition task

8

The ______ and ______ study concluded that what people anticipate can sway their visual interpretation.

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Bruner Minturn

9

Impact of expectations on perception

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Bruner and Minturn's study shows how prior beliefs can shape the way we interpret ambiguous stimuli.

10

Counterbalancing in research

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Used to minimize effects of stimulus order, ensuring that results are not skewed by the sequence in which stimuli are presented.

11

Ecological validity concerns

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Study's use of an unusual ambiguous figure may not reflect real-world perception, limiting applicability of findings.

12

The ______ and ______ study emphasizes the strong impact of ______ on perceptual sets and how we interpret unclear stimuli.

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Bruner Minturn expectations

13

The study by Bruner and Minturn reveals that our ______ processes are not entirely ______ and are influenced by ______ effects.

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cognitive objective priming

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