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Albert Bandura's Bobo Doll Experiment

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Albert Bandura's Bobo Doll Experiment demonstrated that children learn through observation, not just direct reinforcement. This pivotal study involved 72 children and showed that those who saw an adult model act aggressively were more likely to imitate that behavior. The findings bolstered Social Learning Theory, emphasizing cognitive processes and the social environment's role in behavior acquisition.

The Role of Observational Learning: Insights from Bandura's Bobo Doll Experiment

Albert Bandura's Bobo doll experiment, conducted in the early 1960s, was a groundbreaking study that challenged the behaviorist view of learning as a process strictly shaped by direct reinforcement. Instead, Bandura proposed that observation and imitation are critical components of learning, a concept central to his Social Learning Theory. The experiment demonstrated that children who observed an adult model behaving aggressively toward an inflatable Bobo doll were more likely to mimic that behavior. This finding suggested that learning could occur in the absence of direct experience, thereby expanding the understanding of how behavior is acquired and transmitted across individuals.
Caucasian boy of about four years old with light brown hair sitting on the floor playing with an inflatable Bobo doll in a controlled laboratory.

Experimental Design and Variables

Bandura's study involved 72 children from Stanford University's nursery school, aged between three and six years. The children were carefully matched in terms of aggression levels and then divided into groups to ensure a balanced representation of gender and initial aggression. The independent variables in the study were the adult model's behavior (aggressive or non-aggressive), the model's gender, and the child's gender. The dependent variable was the child's subsequent behavior, which was measured by the degree of physical and verbal aggression displayed, the use of a mallet on the Bobo doll, and the types of aggressive actions, whether imitative or non-imitative.

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00

Bandura's challenge to behaviorism

Proposed observation/imitation over direct reinforcement in learning.

01

Social Learning Theory key concept

Learning occurs through observing and imitating others.

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Implications of Bobo doll experiment

Suggested learning without direct experience, influencing behaviorism.

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