Online focus groups are a modern qualitative research method that utilizes the internet to collect insights from participants worldwide. They are categorized into synchronous and asynchronous types, offering flexibility and cost savings. These virtual forums, facilitated by advanced communication technologies, allow for interactive sessions and in-depth discussions. Despite their advantages, they also pose challenges such as technical issues and participant management.
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1
Definition of online focus groups
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2
Technologies enabling online focus groups
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3
Role of moderator in online focus groups
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4
______ focus groups use platforms like Zoom, while ______ ones may use bulletin boards over days or weeks.
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5
Flexibility of online focus groups
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6
Recording and transcription in online focus groups
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7
For an effective online ______, moderators need to carefully plan and ask ______ questions to get detailed answers.
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8
Time Zone Coordination in Online Focus Groups
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9
Technical Issues Impact on Online Focus Groups
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10
Role of Moderator in Virtual Settings
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11
The decision to use ______ or ______ focus groups should consider the research goals, subject matter, and participant demographics.
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12
Benefits of online focus groups
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13
Challenges of online focus groups
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14
Key requirements for online focus group success
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