Social media marketing is pivotal for modern businesses, offering a platform to connect with audiences and promote products. This text delves into the POEM framework, categorizing digital media into Paid, Owned, and Earned Media, and discusses the nuances of various social media platforms. It also explores influencer marketing, word-of-mouth, and viral marketing techniques, highlighting the importance of adapting to the digital landscape for successful consumer engagement and brand representation.
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1
Platforms like ______, ______, ______, and ______ enable companies to target different groups of consumers.
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2
Components of Paid Media
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3
Characteristics of Owned Media
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4
Nature of Earned Media
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5
Platforms like ______ and ______ are tailored for individuals to share videos, differing from ______ which is recognized for brief updates and microblogging.
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6
For marketers, grasping the unique features of platforms such as ______ for social networking and ______ for online communities is vital for customizing their content.
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7
Influencer Marketing Definition
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8
Influencer Audience Segmentation
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9
Engagement Rates vs. Audience Size
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10
______ marketing is a potent strategy that leverages the tendency of customers to discuss their experiences with others.
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11
The ALS Ice Bucket Challenge is an instance of ______ marketing that became widespread and also increased funds and awareness for the condition.
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12
Audience Reach in SMM
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13
Cost-Effectiveness of SMM
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14
Analytics in SMM
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15
The ______ framework is utilized to comprehend the diverse channels used in digital marketing.
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